Company Introduction

Integrate cultures from all over the world to jointly build a global stage

Management of public relations activities


The public Relations event management section is dedicated to providing comprehensive international public relations solutions for global clients. With the core goal of "enhancing brand influence and building a bridge of trust", it covers diverse public relations scenarios such as press conferences, VIP client appreciation events, media interviews, brand promotion activities, and government-enterprise matchmaking meetings. With profound accumulation of international public relations resources and professional strategic planning capabilities, we help clients establish a good brand image in the global market and strengthen communication and connection with target audiences, media, partners and government agencies.

At the level of public relations strategy formulation, the team, in light of the client's industry characteristics, brand positioning and market demands, accurately identifies public relations goals and core audiences, and formulates differentiated communication strategies and activity plans. In response to the global promotion needs of multinational brands, it is capable of integrating media resources, industry association resources and opinion leader resources from different countries and regions to build a multi-dimensional and wide-coverage public relations communication network. For public relations activities of government and enterprises, we follow international etiquette standards and communication norms, build an efficient platform for government and enterprise connection, and help clients expand the space for international cooperation.

During the execution of the event, we pay close attention to the precise control of every detail, providing professional support from guest invitation, media connection, process design to on-site service. In terms of guest invitation, with extensive global network resources, we can efficiently connect with various core guests such as political leaders, industry leaders, renowned scholars, and media reporters from different countries, and provide exclusive reception services throughout the process. In terms of media management, We are familiar with the communication characteristics and reporting preferences of global mainstream media, capable of formulating targeted media communication strategies, and providing services such as news material organization, exclusive interview arrangement, and on-site interview coordination to maximize the media exposure and communication effect of events. At the same time, establish a public relations activity effect evaluation system. Providing clients with comprehensive activity review reports to assist in the optimization of subsequent public relations strategies through media report monitoring, audience feedback collection and other methods.

Relevant cases

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+86 (10) 6508-0677